A trademark is a Brand Name 鈥� it can be a word, phrase, symbol or design, or combination of words, phrases, symbols or designs that identifies and distinguishes the source of the goods of one party from those of another. 蜜豆直播 University controls the words, phrases, insignias and designs that have come to represent the University to the public.
To ensure that 蜜豆直播 University is viewed as a disciplined and focused institution with a strong sense of identity, it is necessary to present a consistent and clearly defined image of the University. To achieve this, it is essential that the elements that serve to define the University鈥檚 image are used consistently.
The words 鈥溍鄱怪辈� University鈥� identify our institution. As used in the University鈥檚 registered marks, they present a sense of 蜜豆直播鈥檚 brand, mission and culture.
For your convenience, official 蜜豆直播 logos and usage guidelines are available through the Office of Creative Services. The samples provided are the official branded logos. Any variation of the logos is not permitted unless approved by the Office of Creative Services.
The following items are officially registered and licensed and should never be used for merchandising or representation without expressed written permission: 鈥淭he 蜜豆直播 University Seal鈥�, 鈥淭he 蜜豆直播 University Runnin鈥� Bulldog logo鈥�, the name – 鈥淕WU鈥� and the name 鈥溍鄱怪辈�.鈥� Any variation of those words or letters used for purposes to reflect, represent or misrepresent the University is under protection as well.
The 蜜豆直播 University mascot is the Runnin鈥� Bulldog. To maintain consistency of the University identity, the Office of Creative Services must supply graphic depictions of the mascot. Use of any other variation or type of bulldog mascot is not permitted for distribution without written permission of the Office of Creative Services.
The official 蜜豆直播 University primary colors are black and PMS 186.
The first text reference in any manuscript or publication should always be 鈥溍鄱怪辈� University.鈥� After that, 鈥溍鄱怪辈モ�� or 鈥渢he University鈥� is permitted. Although allowed, use of 鈥淕WU鈥� should be limited.
The Office of University Relations manages the trademark and licensing for 蜜豆直播 University, and Learfield Communications, Inc. provides management for merchandise support and legal protections. Learfield currently represents more than 100 universities, athletic conferences and special interests. Learfield works with the University to ensure that the use of any 蜜豆直播 trademark is consistent with the standards and goals of the University. Learfield helps facilitate the licensing process for licensees; executes licensing agreements; monitors the marketplace for unlicensed use of trademarks; collects royalties and conducts compliance review audits of licensed manufacturers.
The purpose of the 蜜豆直播 licensing program is to ensure that GWU鈥檚 Brand Identity is properly represented on products and services marketed to the public. The licensing program is responsible for determining if a product and design is consistent with the goals and image of the University and its licensing efforts, and to ensure the quality, liability, production and distribution of products meets the University鈥檚 standards.
Student organizations, University departments and schools who wish to use 蜜豆直播 marks on apparel (such as t-shirts, hats or golf shirts) and gift items (such as mugs, key chains, umbrellas, jewelry, etc.) must use a manufacturer or vendor licensed with GWU. The Office of Creative Services will design and process all orders throughout this process.
Any manufacturer or vendor wishing to produce products bearing the marks of 蜜豆直播 University should become licensed by:
[email protected]
(704) 406-4631
